Medium, an online publishing platform launched in 2012, has become a popular go-to space for writers of all types. It’s a place where both established and budding writers publish their thoughts, ideas, experiences, and expertise on a wide range of topics. Interestingly enough, Medium articles have been quietly dominating Google search results over the past few years. But why is this happening?
The first reason lies in Medium’s high domain authority. Domain authority is a metric used by search engines to determine how likely a website is to rank on its result pages. Websites with higher domain authority are more likely to appear at the top of search results than websites with lower domain authority. With millions of active users and countless high-quality posts published daily, Medium has managed to build strong domain authority.
Secondly, Medium has mastered the art of SEO (Search Engine Optimization). The platform uses clean URLs that are easy for Google’s algorithms to read and understand what the article is about. Also, it automatically creates metadata for each post which helps Google index them correctly.
Another factor contributing to this dominance is user engagement. Search engines like Google consider user engagement metrics when ranking web pages; these include factors like https://medium.com time spent on page or bounce rate among others. On Medium, readers often spend significant time reading articles due to their quality content which positively impacts these metrics.
Furthermore, Medium encourages internal linking by suggesting related content at the end of each article or within an article itself as hyperlinks leading readers from one post to another within the site itself. This not only keeps users engaged but also increases page views — another factor that boosts SEO rankings.
Lastly but importantly is the social aspect of Medium: every post can be shared across different social media platforms which increases its visibility online thereby boosting its chances of being ranked highly by search engines.
In essence, while many might see writing on Medium as just another way for writers to share their thoughts or promote their work online; the platform has proven to be a powerful tool for dominating Google search results. The combination of high domain authority, excellent SEO practices, strong user engagement and social sharing capabilities have all contributed to this quiet domination.
In conclusion, Medium writers are not just writing; they’re also strategically positioning their content in front of a vast audience through Google search. And as long as Medium continues to maintain its high standards and prioritizes these aspects that favor search engine ranking, its writers will continue to quietly dominate Google Search.
